Buyers are visual consumers
The truth is, we’re hardwired to process visual information quickly. In fact, researchers at the Massachusetts Institute of Technology found that the brain can process information it sees in as little as 13 milliseconds. Other studies have discerned that 90% of information sent to the brain is visual, with visuals processed 60,0000 times faster than text.
Face-to-face video call gives reassurance
If a shopper is buying a big-ticket item, the buying process can feel intimidating. Similarly, if a shopper must learn new technology to make an informed purchase decision, he or she can feel overwhelmed.Conversation can give shoppers the reassurance they need to make an educated purchase. And a video conversation can be even more valuable. As research has found, shoppers will be more inclined to buy when they get the information they need. What is more, they’ll also be more likely to stay loyal and return for repeat purchases.
Video calls can boost after-sales, profitability, customer satisfaction
Automobiles showcase progressively intricate attributes. These elements form the foundation for novel post-purchase service resolutions. Particularly when viewed from a dealership vantage, establishing a connection with clients post-sale through a video call can facilitate identifying whether a vehicle necessitates repair or if certain features might have been missed by the customer. The most effective post-sales remedies not only enhance customer allegiance but also expedite profitability and curtail vehicle downtime.
Video can stand-in for an in-person experience
Google research shows that:✔️ 64% of shoppers say that video formats such as a 360 degree view of the car would encourage them to buy a vehicle without even taking a test ride. ✔️ 92% of car buyers research online before they buy.
Google estimates that 30% of car sales will take place online by 2028 while, similarly, Daimler estimates that 25% of passenger car sales will be made online by 2025.
Google estimates that 30% of car sales will take place online by 2028 while, similarly, Daimler estimates that 25% of passenger car sales will be made online by 2025.
COVID brought video streaming to the forefront
Jürgen Stackmann, Volkswagen’s brand sales chief, told the Financial Times in August “The Covid time has created a much stronger link and emphasis on direct and online sales capabilities.” In this changing environment, particularly at a time when social distancing precautions remain underway, video call is an underutilized resource in converting leads, generating sales, and managing after-sales customer service for OEMs and auto retailers.
Simplify the process of getting information.
→ No need to make contact multiple times. No waiting for a callback.
→ No receiving generic service that makes shoppers feel like they are being treated impersonally (chatbots).→ No need to repeat information to multiple brand representatives.→ No need to exert extra effort to resolve an issue.
→ No receiving generic service that makes shoppers feel like they are being treated impersonally (chatbots).→ No need to repeat information to multiple brand representatives.→ No need to exert extra effort to resolve an issue.
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With Vidify 360, you can adapt to the changing market demands and provide a safe and convenient way for customers to connect with your business. Give us a VRING now.
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